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Masters in Fitness Business Podcast

Nov 15, 2022

You open a health and fitness business only and letting yourself fall into the worse shape of your life. You focus on one area to help your business grow only to see what’s been working fall apart because you took your eyes off of it. Not wanting to admit you need help in your business and letting that deny you...


Nov 1, 2022

That sounds crazy, but if you want to target your ideal audience you have to narrow your branding which by definition will ignore some people. Trying to appeal to everyone will get you mediocre results and a mediocre business. 

How do you narrow your branding and brand identity to reach your ideal clients. Jason Byer...


Oct 18, 2022

You know it’s much harder to turn a lead into a client than it is to get a lead. You have to have a tight sales process, but what does that look like?

My guest George Lui breaks it down in detail. What it  can look like from lead to client. He started his new business by investing time into figuring out the best way...


Oct 4, 2022

Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too? 

Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and...


Sep 20, 2022

You didn’t open your training studio to do bookkeeping, payroll, marketing and admin. You love what you do and that’s what you want to spend your time doing, but those business duties are essential to keep  your business running. 

How do make sure that they are taken care of and don’t take you away from doing what...