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Masters in Fitness Business Podcast


Aug 28, 2019

Everyone wants to be healthy and fit, but the majority of the population dislikes everything that goes with it. This is why selling fitness is hard and we make it harder to sell because we emphasize the process and not the product. I sit down with Rick Mayo and John Farkas and discuss this, customer experience and where you need to position yourself to be successful in fitness in the coming years.