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Masters in Fitness Business Podcast

Oct 4, 2022

Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too? 

Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and...


Sep 20, 2022

You didn’t open your training studio to do bookkeeping, payroll, marketing and admin. You love what you do and that’s what you want to spend your time doing, but those business duties are essential to keep  your business running. 

How do make sure that they are taken care of and don’t take you away from doing what...


Sep 7, 2022

Who is the hero in your story, you or your client? Most don’t have to ask, your branding tells them. Your branding needs to tell a story your ideal client wants to hear. 

Naomi Gee is Brand Strategist and Designer, a Website Designer and a StoryBrand Certified Guide who has helped hundreds of small business owners...


Aug 23, 2022

Are you doing $5000 a month in supplement sales? If you’re not this is the episode for you. Supplements and training are the peanut butter and jelly of the fitness world. Then why is it so hard to sell supplements to your clients? We know it will improve their results, experience and retention, but do they know? Are...


Aug 9, 2022

P90X love it or hate it, you can’t deny the impact it had on fitness. Mason Benewald was the producer and director of P90X. An exercise program that changed the face of fitness videos forever. What made it so different and effective at getting people to exercise? It told an entertaining story. Mason shares the...