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Masters in Fitness Business Podcast

Dec 21, 2021

Two markets, online and in-person fitness. One product, fitness.

Do you want to make a bigger impact in these markets? Then you better do your research otherwise you may be shouting where no one can hear you.

Mike Hansen has done extensive research on both markets and what he found may change your perspective and approach. Plug in and expand. 


Key Takeaways from the episode

  • Where does digital fitness fit in the fitness industry?
  • Where are the big brands going with digital fitness?
  • What happen to fitness during the pandemic?
  • Will offering digital cannibalize your brick and mortar business?
  • How do you create a solid fitness business in digital?
  • Fitness is not a location it’s a service


Mindset and Development

What was Mike’s most successful failure?

What was his biggest surprise in the fitness industry?

Where does he go for his personal and professional development.