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Masters in Fitness Business Podcast

Mar 2, 2021

Do you have what it takes to build a franchise? The vision, business know how, leadership skills, and rock star team? These are a good beginning but it will require you to build an entirely new skill set to build a successful fitness franchise.


Brandon Cullen and his partner have climbed that mountain. He shares the skill set he started with and how they acquired the skills needed to keep climbing. They have taken M.A.D.abolic from a single location to dozens of franchise locations.


Key Takeaways from the episode

  • The massive hole in the industry that they saw
  • Do you have a methodology?
  • Don’t let growth get in the way of your systems
  • Where did M.A.D.abolic come from?
  • How to curate your message for your clients
  • The key for successful partnerships
  • How do you know when it’s time to step away from the training floor?


Mindset and Development

What has been Brandon’s  most successful failure.

What has been his biggest surprise in the industry

Where does he go for  personal and professional development