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Masters in Fitness Business Podcast

Sep 22, 2020

We want our clients to want their goals as much as we want it for them, but most of the time it seems like they don’t.

But that’s just it, They DO! We just have to do a better job at leading them.

Scott and Janine have had success in using behavioral science to improve their clients results and level of satisfaction. They share what has been working for them on this episode.


Key Takeaways from the episode

  • How Scott and Dr Janine think differently about health and fitness
  • Is a cafe or shake bar right for your gym or studio?
  • Where does behavior modification applications belong in a fitness business.
  • What do you need to know to ask your clients better questions?
  • What was the biggest change they’ve seen since implementing behavior modification in their business?
  • What role does language play in behavioral modification?
  • What behavioral modification looks in the real world.
  • Are you neglecting the other 23 hours of your client’s day.

Mindset and Development

What has been their most successful failures

What has been their biggest surprise in the fitness industry

Where do they go for  personal and professional development