99- Creating Your Own Fitness Category- Dr. Mark Chavez

Nov 17, 2020

We’ve all heard of TRX, Bosu, and Stick Mobility. These are brands that created their own category of fitness.

What if you could do that? Mark Chavez thinks you can and tells you how on this episode.

 

Key Takeaways from the episode

• Is this an entirely new fitness category?
• Doing something that only you can do.
• Mark breaks down a business model for a trainer.
• Are you a commodity or a product?
• What are the demographics for this category of training?
• How to create and harness local star power?
• Why it takes more than an idea.

Mindset and Development

What has been Mark’s most successful failures

What has been Mark’s biggest surprise in the industry

Where does he go for  personal and professional development