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Masters in Fitness Business Podcast

Mar 24, 2022

We’ve had a lot of people on to talk about digital marketing, but what about Tik Tok? Has anyone explored this platform for marketing?  And we focus on leads and clicks but what about  what happens after the click? You need to take the friction out of getting new clients in the door. 

Kenny Gray has an impressive resume doing work for large corporations like NBC and multiple 6 and 7 figure brands. These guys do research on their audiences and as a result he has extensive knowledge of what works and what doesn’t. 

Now he’s like us, he doesn’t want to work for the big guys any more, he launched Grayt Media so that he can give the independent operators access the same tools that the corporate giants use. 

Kenny has some new perspectives on using Tik Tok and what should happen after the click to increase your show up rate. 


Take Aways from this Episode

  • What needs to happen after the click to get more people in your door. 
  • SEO is still a thing, but you have to know the new rules to win the game. 
  • Is Tok Tok the next big thing to help your business?
  • Creating a seamless flow between all your social media channels and website to get more people thru your door.