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Masters in Fitness Business Podcast

May 17, 2022

Going from trainer to successful business owner to franchise owner, this is what some trainers dream about and John Farkas is doing it. He has owned Blue Ocean Fitness for over 10 years and has recently bought into a boutique personal training franchise and plans on opening two locations in the next year. Is it a dream come true for him? 



Take Aways from this Episode

  • Why simplifying helped him to become more profitable and grow
  • Taking some losses for the big win
  • Belief in your product sells
  • Email marketing that that creates friends, not enemies
  • Only 5% of your target avatar is ready to buy at any given time
  • Story telling is powerful in the selling process
  • The biggest selling point of being part of a franchise
  • Setting your team up to win
  • 10% Wins