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Masters in Fitness Business Podcast


Oct 4, 2022

Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too? 

Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and vision in your business first instead of locking yourself into a brand that might not fit the reason for starting the business.

 

Take Aways from this Episode

  • Tattoo vs. Brand
  • The 4 P’s of business
  • How Covid has changed the fitness market forever
  • What your clients want out of your business